What is mobile app development?
Mobile app development is the process of creating mobile apps that run on smartphones. These applications can be preinstalled on the device, downloaded from a mobile store, or accessed through a mobile web browser. Typically, a mobile application uses a network connection to work with remote computing resources. Thus, the process of app development involves:
Building installable software bundles
Implementing backend services such as data access with an API
Testing the app on target devices
To develop scalable and robust mobile apps, you also need to consider hardware requirements, screen sizes, and other factors affecting the app development process. we interact with mobile apps and the opportunities they bring for mobile app developers in Los Angeles.
Why build an app?
Mobile apps have become a necessity for every business, be it a startup or an established business. As a business owner, you can’t afford to ignore its benefits. Below are some of the ways mobile app development is benefiting businesses:
Provide more value to customers
In the past few years, the business landscape has changed significantly. Businesses now rely heavily on technology to initiate and complete transactions with consumers.
Mobile apps are an integral element of modern tech that is constantly changing how consumers shop and satisfy their needs. With the increasing pace of technological advancements, consumer expectations are also growing. Mobile apps have become a great channel for meeting those user expectations.
For instance, retail shopping is one of the key business categories that benefit the most from mobile apps. By shifting to retail mobile apps, you’re sure to make your goods and services more accessible and easy to use.
For instance, at Appinventiv, we built an ERP application for IKEA that gave customers the real-time status of products’ availability and collected their information to use as marketing assets. Our efforts led to the creation of a solution that is today getting adopted at over 7 more IKEA stores. The brand also touts the solution as one of the biggest sources of ROI measurement.
Modern consumer behavior prioritizes personalization and convenience, and apps make that available at the customer’s fingertips.
Achieve increased customer engagement level
One of the best ways to increase revenue generation and brand awareness is to focus on increasing the customer engagement level. If you successfully boost how frequently your customers engage with your brand, you will experience an increase in ROI, customer lifetime value, and other important metrics. For app owners looking to increase their engagement level, they need to include certain features in the app.
Perhaps the most important for them is segmented targeting. This includes creating multiple user categories and controlling the type of content delivered to each segment of users. User segmentation allows you to provide accurate recommendations, send personalized messages, and understand your customers’ journey better.
Other in-app elements that can help achieve higher customer engagement level include loyalty programs, continuous features updates, and discounts. Apart from the features, it’s crucial to pay attention to UI/UX design. A poor UI may compel your users to uninstall your app and move to a similar and better app.How to develop a mobile application?
If you’re wondering how to develop an app or give an edge to your existing business with a new application, here are certain steps you should consider before the development begins. These steps are crucial to the success of your application, so don’t skip over them.
Define your goals
When starting with the app development process, you must have clarity regarding your goals.
What are you setting out to achieve? What problems are you trying to solve with your application? Your goals will ultimately determine your entire app development process. If these aren’t clearly defined from the start, it’s easy to get lost along the way once you start building your app.
Don’t set any goals – set measurable goals. Otherwise, you won’t be using your time and resources effectively. You can set goals related to the end-users as well as your business. Every goal should have clear KPIs to measure and track its success.
For instance, let’s say you want to build an app for your e-commerce shop. Your goal might be to reduce shopping cart abandonment rates on mobile devices. To ensure that you achieve this goal, you must know your current abandonment rates to measure them against the numbers when you eventually launch your own app.